At the start of the year, I read an article about a university in the Midwest. Apparantly each year they put out a list of phrases or words that should be banned from the universe from the past year. In 2008 "go green" was number 1 on their list. In fact, one professor stated that if he heard about one more company "going green" he was going to start burning tires in his back yard.
When I started eebeads.com in 1994 our homepage had a "We reuse and recycle" banner on the home page (shown on the top graphic) which got a fair amount of hits, but nothing spectacular. I've always been nuts about recycling and saving resources here at eebeads, so last year I decided to make a new page about our efforts (much snazzier graphic this time shown below). But then I pulled it because I was starting to get sick of hearing about the "go green" thing too. In fact, after our page went up, three of our competitors put one up.
If you want to learn about our recycling and conservation habits, click here.
Anyway, are you sick of hearing about companies "going green"? Leave me a comment below (it can be anonymous) or send me an email to firstname.lastname@example.org I'd love to hear from you!